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Case Study | Louis Vuitton

Hybrid Listening to Balance Employee Experience & Business Outcomes

Louis Vuitton is one of the world’s leading international fashion houses, founded in France in 1854. Its products include luxury bags, leather goods, ready-to-wear, shoes, perfumes, watches and jewellery. Louis Vuitton employs over 34.000 employees worldwide.

“Employee experience is never easy to measure, but for early career talent, it is especially difficult. We already invest a lot in helping our young employees thrive, but we were interested in seeing more data and getting new perspectives on what shapes their EX. Welliba’s science and solution helps us understand some new ideas to take the current listening approaches to a different level”

Jan Houben
Talent Manager

“Balancing the needs of our employees, customers, and business demands high-quality, actionable data. Welliba’s hybrid listening approach delivers integrated insights that help us identify which people and business initiatives matter most and what impact they will have. This helps us to prioritise actions that drive meaningful outcomes for our people, our customers, and our business - quickly and effectively”.

Guillaume Torzec
HR Manager | Client Service Centre Europe​

Context

Building a vibrant, multicultural client service center requires high-quality data

Louis Vuitton’s Client Services Europe Team is based in Belgium, consists of 300 employees and covers 16 countries. It supports clients through phone calls and emerging media channels like messaging, online chats or video calls to deliver an unparalleled luxury experience. Team members are required to meet high expectations while constantly adapting to rapidly evolving digital channels.

Louis Vuitton’s listening strategy already included pulse surveys and traditional psychosocial risk assessments, but HR needed more detailed and forward-looking data to help people leaders react more quickly and effectively to specific employee concerns. Leaders also wanted to keep a close eye on the impact of new initiatives on customer experience and the general business performance.

A circular flow chart with different listening approaches

Solution

Combining active and passive listening to uncover additional insights

Louis Vuitton chose a mixture of Welliba’s active and passive listening approaches to complement their existing global listening initiatives. These approaches use a validated employee experience model to examine the interaction between employees and their environment, while predicting how that interaction will impact business outcomes (such as absenteeism, retention and loyalty).

  • Welliba’s active listening solution (EX+) goes beyond surface-level metrics about the past and uncovers the true drivers of employee experience
  • Welliba’s passive listening solution (EXcelerate) can quickly analyse tens of thousands of external and publicly available data points to enable faster, smarter decisions.

How Does Passive Listening Using Public Data Work?

EXcelerate AI  Architecture v3 editable330ppi
150+ agents trained and deployed to replicate the workflow that a highly trained analyst would use to find, aggregate, clean, classify, score and summarise external passive data.

Benefits

Metric Improvements in Employee Experience

enps promoter 7% increase
wellbeing 6% increase
enps detractor 6% decrease
absenteeism 4% decrease

Improved Employee Insight

The new hybrid listening programme combines data from multiple sources that complement each other to reveal hidden insights and confirm key areas of focus and investments.

Feeling connected means 10% more quality
Good work conditions result in 30% reduction in absenteeism

Effective People Processes

People leaders can better manage Employee Experience in their own teams and evaluate their initiatives.

Shared Ownership & Recommendations

Employees, HR leaders and managers get actionable Insights and access to resources to support them


Strategic Relevance

Key initiatives are benchmarked to relevant industry peers, chosen named competitors, customer and business outcomes.

Cross-Functional Leadership Buy-In

Insights from both listening approaches are relevant across the business (inc. HR,  Talent Acquisition, Safety and Prevention, senior leadership, etc.)