
Case Study | Louis Vuitton
Hybrid Listening to Balance Employee Experience & Business Outcomes
Louis Vuitton is one of the world’s leading international fashion houses, founded in France in 1854. Its products include luxury bags, leather goods, ready-to-wear, shoes, perfumes, watches and jewellery. Louis Vuitton employs over 34.000 employees worldwide.
“Employee experience is never easy to measure, but for early career talent, it is especially difficult. We already invest a lot in helping our young employees thrive, but we were interested in seeing more data and getting new perspectives on what shapes their EX. Welliba’s science and solution helps us understand some new ideas to take the current listening approaches to a different level”
Jan Houben
“Balancing the needs of our employees, customers, and business demands high-quality, actionable data. Welliba’s hybrid listening approach delivers integrated insights that help us identify which people and business initiatives matter most and what impact they will have. This helps us to prioritise actions that drive meaningful outcomes for our people, our customers, and our business - quickly and effectively”.
Guillaume Torzec
Context
Building a vibrant, multicultural client service center requires high-quality data
Louis Vuitton’s Client Services Europe Team is based in Belgium, consists of 300 employees and covers 16 countries. It supports clients through phone calls and emerging media channels like messaging, online chats or video calls to deliver an unparalleled luxury experience. Team members are required to meet high expectations while constantly adapting to rapidly evolving digital channels.
Louis Vuitton’s listening strategy already included pulse surveys and traditional psychosocial risk assessments, but HR needed more detailed and forward-looking data to help people leaders react more quickly and effectively to specific employee concerns. Leaders also wanted to keep a close eye on the impact of new initiatives on customer experience and the general business performance.

Solution
Combining active and passive listening to uncover additional insights
Louis Vuitton chose a mixture of Welliba’s active and passive listening approaches to complement their existing global listening initiatives. These approaches use a validated employee experience model to examine the interaction between employees and their environment, while predicting how that interaction will impact business outcomes (such as absenteeism, retention and loyalty).
- Welliba’s active listening solution (EX+) goes beyond surface-level metrics about the past and uncovers the true drivers of employee experience
- Welliba’s passive listening solution (EXcelerate) can quickly analyse tens of thousands of external and publicly available data points to enable faster, smarter decisions.
Benefits
Metric Improvements in Employee Experience




Improved Employee Insight
The new hybrid listening programme combines data from multiple sources that complement each other to reveal hidden insights and confirm key areas of focus and investments.


Effective People Processes
People leaders can better manage Employee Experience in their own teams and evaluate their initiatives.
Shared Ownership & Recommendations
Employees, HR leaders and managers get actionable Insights and access to resources to support them
Strategic Relevance
Key initiatives are benchmarked to relevant industry peers, chosen named competitors, customer and business outcomes.
Cross-Functional Leadership Buy-In
Insights from both listening approaches are relevant across the business (inc. HR, Talent Acquisition, Safety and Prevention, senior leadership, etc.)
